In the first of my CMS tips, I am going to take on an aspect of web, which many people overlook when updating their CMS site… enhancing content with images. Images can be used to trigger an emotion, emphasize an idea, support content or just enhance readability of...
Options for email can be endless, which is why the team at IdeaBank Marketing asks lots of technical questions before recommending the best website and email solution for your organization. Here are some of the options for email. ISP: If you already have email ...
With "offshore" commerce and non-English speaking Americans becoming increasingly important markets for goods and services, Idea Bank is helping a number of our clients reach out to a culturally diverse audience. Spanish translations of existing advertising and mar...
Like all forms of marketing communication, email isn't for everyone. But, most companies will find that email marketing is effective and cost efficient - both Business-to-Business (B-to-B) and Business-to-Consumer (B-to-C). Perhaps the best aspect of email marketi...
It's that same old seasonal phenomenon: in late November, mailboxes across the country start getting stuffed with red and green envelopes. It can only mean one thing: the Christmas card season is upon us! In that sea of winter forests, snowy Santa's and the ubiquit...
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