Email is the fastest and easiest way of communicating with your audience, but beware before you hit that send button! You could be accused of spamming with severe repercussions. SPAM, named after the famous Monty Python skit, is the reviled bulk email messages that...
Google offers a variety of marketing options for businesses throughout its search engine networks. The main ones are Google+ Local page (an online one-page business summary of your business that includes business name, hours of operation, short description and phot...
"Try-before-you-buy" companies that allow customers to see a design before paying for it are cropping up a lot in the field of graphic design. They might be in the form of crowd-sourcing, logo design contest, cookie-cutter logos and websites. To a business owner wh...
Your brand is central to all of your marketing and public relations, letting customers know what they can expect from you. A memorable brand will define your business, separate you from the pack, and create loyal customers. So how you do you build a effective brand...
Online customers have high expectations about the websites they visit. Simply having a site is not enough. Yours must be functional and secure around the clock to be an effective tool for your business, and a positive way to connect with current and prospective cus...
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