Why are you in business? Seriously, I’d like to know. Is it your passion? Is it your identity? Is it a place to kill time? Do you love what you do? If not, why are you still doing it? Life is short, my friend! Get off your duff and make some changes! OK, my rant ...
Choosing a partner to create interactive marketing materials takes some extra considerations. Here’s a checklist that will help you determine whether a prospective partner can deliver what you need. Make sure the vendor... Has the experience needed to ensure a ...
Who are your customers? What do they want? Why do they buy? What does your target market know about your brand? These questions are integral to your marketing plan and your company’s survival. They need to be asked regularly, and they can only be answered by marke...
Are trade shows worth it? In a word, YES! No other marketing venue delivers what a well-run trade show can: a constant stream of potential buyers who are not only interested in what you have to sell, but also have the power, resources and authority to make buying ...
Your voice is more than the lilting sound that spills from your lips when you speak, or the yowling wail you inflict upon fellow patrons at the karaoke bar. It’s how you portray yourself when writing ad or web copy, or posting to your Facebook page or blog. With mi...
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