Writing is easy, right? Sure! Stick words on a page and watch the ideas flow like a raging river. That’s a great approach if you’re in a writing group with a pack of your friends. But it dies a swift and ugly death when marketing a product or service. Converting a...
Anyone that has used Google to search for a new pair of running shoes, concert tickets or new motorcycle tires has seen Google AdWords. These are the simple, text ads that appear on the right side or top of the search page. AdWords is Google's online advertising pr...
Thoughtful use of variable data is an outstanding way to attract attention to your direct mail and keep your message in recipients' hands longer. Variable data is an effective way to personalize your mailing using data merged from your database. Names and addresses...
Your logo is your company's "face." It's the way people recognize you, and how they form their first impression. So, is it any surprise that as a logo "ages," it can sometimes benefit from a facelift? Even the largest corporations with legendary images turn to log...
IdeaBank has been around for more than 30 years. I've been with the company for most of that time. When I was in college, I dreamed of being a "big agency big shot." But now that I've experienced the kind of work small shops like ours produce, I'm convinced that bi...
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