Strategy

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STRATEGY FIRST,

ALWAYS

We don’t make a move without it. We learn about your business, your audience and your goals before recommending the best way forward.

Audience Analysis

Pinpoint your highest-value customers through high-impact research so every message lands where it matters most.

Public Relations

Shape your narrative and build credibility with strategic media outreach, thought leadership placements, and reputation management.

Campaign Development

Blueprint multi-channel plans with budget, timing, and metrics baked in and aligned to your KPIs.

Media Planning

Optimize your marketing spend across digital, broadcast, print, and out-of-home with data-driven media plans that boost reach and efficiency.

OUR PROCESS

You may realize that your business or organization needs a particular marketing product, But have you considered how that fits within your entire marketing plan? Our 4D process allows us to meet your goals with a strategic approach to your marketing projects.

Discover

We ask questions to understand the big picture as well as your immediate needs.

Define

We establish your target audience and define success based on your goals.

Develop

We develop messaging and creative assets that speak to your audience.

Deliver

We monitor and measure the results to determine if our efforts are meeting your goals.

OUR PROCESS

YOU’LL BE IN GOOD COMPANY.

They say you’re judged by the company you keep. When we claim to deliver marketing success, don’t just take our word for it—see why organizations across sectors trust IdeaBank to drive results.

Manufacturing

We know how to reach customers, dealers, and distributors with precision.

Civic + Tourism

From ballot initiatives to tourism campaigns, we connect you with the right audiences.

Education

Crisis consulting, PR, and communications strategies that protect and promote your institution.

Healthcare

Building trust and driving patient engagement through targeted marketing.

Professional Services

Tailored plans that attract ideal clients and guide them straight to you.

Nonprofits

Amplifying your impact and strengthening community connections.

They helped us develop strategy, identify our audience, and navigate every step of the campaign. They even went door to door with us. IdeaBank truly became part of our team.

Mary Berlie, President

Grand Island Economic Development Corporation

READY TO START

YOUR PROJECT?

From marketing strategy to web development, we’ll put your ideas in motion. Take the first step and complete our project planning form.

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FROM OUR BLOG

Celebrating Julie Fahrlander:

After nearly 25 years, we say farewell to our longtime teammate, Julie Fahrlander. From designer to Web Concierge, Julie’s creativity and care have shaped IdeaBank in countless ways. Join us in celebrating her remarkable career and well-earned retirement.
READ MORE

701 West 2nd Street
Hastings, NE 68901

214 N Locust Street, Suite 3
Grand Island, NE 68801

PO Box 2117
Hastings, NE 68902

402.463.0588

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