Our Blog

    Hornady: 'Building' a Book

    Hornady: 'Building' a Book

    How we used web technology to wrangle thousands of pages of data.

    The Project The client, Hornady Ammunition Manufacturing, hired us to create the 9th edition of their reloading manual. The Challenge The manual contains nearly a thousand pages. It has almost 250 sections. Each section contains, on average, three to four sub-se...

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    Making your image stick

    Making your image stick

    Successful Branding Tips

    You know what advertising is. And you have a good idea of what goes into marketing. But what is "branding"? Despite what you may think, branding does NOT entail wrestling our clients to the floor and marking them with a red-hot iron. It DOES mean burning an image...

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    The Domain Name Game

    The Domain Name Game

    How to Choose a Domain Name

    Come on everybody!I say now let's play a gameI betcha I can make a rhyme out of anybody's name… Yes, you too can play the name game when it comes to choosing a catchy domain for your organization. But it’s not all fun and games, because in the end, you want to be ...

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    Website Cornerstones

    Website Cornerstones

    Technical Primer for building a website

    If you hang around the Web Department at Idea Bank, you'll have plenty of opportunities to listen to geek-speak. If you're like most, you may need a translation. This article should clear up some of the details when beginning talks about your website. So here it is...

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    Outsourcing

    Outsourcing

    The Secret to YOUR marketing Success!

    Outsourcing. Just the word has developed a negative connotation and thoughts of calling your credit card company to have a discussion about the new interest rate with someone in India who doesn't know a thing about interest rates! But does outsourcing always have t...

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